Build Your Future With The Blake Group
The largest agency in the Senior Life system. Inbound leads, a proven sales system, daily leadership, and a clear path from new agent to agency owner. You bring the work ethic. We bring everything else.
A System Built to Produce
No cold calling strangers. No guessing what to say. No figuring it out alone.
Inbound Leads
Prospects who raised their hand: TV, Social Media TV, live transfers, AI-screened calls, and English & Spanish direct mail.
Earn Free Leads
Our Free Lead Program rewards production. Hit one sale for every $250 in lead spend and your leads are on us.
Top-Tier Pay
Start at 90% and climb to 150% commission, with 75% paid as an advance. Same-day pay, renewals up to 17.5%, and 225% over five years.
A Proven Script
The SLICE Tele-Sales and Field Presentation scripts: exact word tracks from greeting to close to referrals.
Daily Leadership
Live morning calls, sales coaching, new-agent orientation, and managers who answer the phone.
Own Your Agency
Recruit, train, and lead. Build overrides and a team that grows with you, on a path to Partner.
Get Started in 3 Steps
Most agents go from zero to fully licensed in 2–3 weeks.
Get Licensed
$39 Pre-Licensing — any state
Exclusive Blake Group partner rate through XCEL Solutions. State-approved, 100% online, self-paced.
- Finish the course (most agents: ~7 days)
- Pass your state exam
- Apply + fingerprints
Get Contracted
Register in the Senior Life onboarding portal and complete your contracting paperwork. Enter our hiring code when prompted.
Plug In & Produce
Get set up in our tech stack and trained on the system before your first lead.
- New Agent Orientation
- SLICE script training
- Portal, SL Scout & VCC setup
- Join the 8:30 AM ET team call
Already licensed? Skip straight to Step 2 and use hiring code 125778.
One Agent. One Family. Every Need.
Most agents sell one policy and move on. Our agents become the trusted advisor in the home, serving final expense, Medicare, and prescription needs. More value for the family. More income per household for you.
You Will Never Be On Your Own
- Daily Team Call — 8:30 AM ET, Monday through Thursday. Numbers, wins, and live training.
- Fired Up Friday — end the week with recognition, mindset, and momentum.
- Built to Win — mandatory new-agent training covering scripts, objections, and the close.
- 1-on-1 Sales Coaching — call reviews and real feedback from a dedicated coach.
- Book of the Month — leaders are readers. We grow the person, not just the producer.
- Leadership Academy — for managers ready to recruit, train, and build.
Your Path From Agent to Senior Partner
Promotions are earned on monthly agency-issued business. Your production decides your level. Nobody else.
What Could You Earn?
Your activity drives your income. Adjust the inputs to see the math.
How It’s Calculated
- Premium written = sales/week × avg premium × weeks.
- First-year commission = premium written × your commission level.
- Advance = 75% of commission paid up front; 25% is held back and earned over time.
- Does not include renewals (up to 17.5%), overrides, or bonuses.
Illustrative only. This is not a guarantee of income. Actual results depend on individual effort, activity, persistency, and carrier commission schedules.
Doug Blake
Doug has spent 16 years in the insurance business. Early on, he learned how to sell, but not how to build. That lesson became the foundation of The Blake Group.
Since 2014, he has built the largest agency in the Senior Life system on one belief: consistent activity, discipline, and execution create long-term financial freedom. Today the agency writes over $31M a year with agents nationwide, and every one of them is trained on the same system.
They Bet on Themselves
“I went from valet driver to full-time agent earning strong weekly income. The system works.”
“I’m a full-time student and still issued $20,000 AP in a month. Leadership and leads make the difference.”
“Came in with no experience. Coaching + scripts helped me close fast and start building a team.”
“Joining The Blake Group was the best career move I’ve made. The opportunity here is unlimited if you’re willing to put in the work.”
“This is the most supportive team I’ve ever been part of. They invest in you and push you to be your best.”
“I came in with no experience and they walked me through every step. The opportunity is real for anyone who does the work.”
Hard Work Pays Off
Millionaires Club, Rolex winners, income rings, and incentive trips. When you win, we celebrate.
Straight Answers
Do I need to be licensed to apply?
No. We’ll walk you through it. Start with the $39 XCEL pre-licensing course, pass your state exam, and most agents are fully licensed in 2–3 weeks.
Do I need sales experience?
No. Many of our top producers started with zero experience. You’ll get the script, the training, and a coach. What you need is work ethic and coachability.
Where do the leads come from?
Our leads are people who reached out first: TV commercials, Social Media TV, live transfers, AI-screened calls, and English and Spanish direct mail. Hit our Free Lead Program target and your leads are free.
How do I get paid?
Commission starts at 90% and climbs to 150% as you promote. 75% is paid as an advance, with same-day pay available and renewals up to 17.5%.
Is this remote, or in the field?
Both. Telesales agents work from anywhere through our Virtual Call Center. Field agents run leads in-home. You choose the model that fits you.
Can I start part-time?
Yes. Many agents start part-time and go full-time once the results show up. Your income follows your activity.
What’s the hiring code?
125778. Enter it when you register in the Senior Life onboarding portal.
Don’t Just Find a Job.
Build a Legacy.
If you’re hungry to grow, we’ll hand you the system, the leads, and the coaching. The only thing we can’t give you is the work.
Apply to The Blake Group
Takes two minutes. A member of our team will reach out to schedule your interview.